[The team devises the strategy for the inception]
Cobb: "I will split up my father's empire." Now, this is obviously an idea that Robert himself will choose to reject. Which is why we need to plant it deep in his subconscious. The subconscious is motivated by emotion, right? Not reason. We need to find a way to translate this into an emotional concept.
Arthur: How do you translate a business strategy into an emotion?
Cobb: That's what we're here to figure out, right. Now Robert's relationship with his father is stressed, to say the least.
Eames: Well can we run with that? We could suggest him breaking up his fathers company as a "screw you" to the old man.
Cobb: No, cause I think positive emotion trumps negative emotion every time. We all yearn for reconciliation, for catharsis. We need Robert Fischer to have a positive emotional reaction to all this.
Eames: Alright, well, try this? "My father accepts that I want to create for myself, not follow in his footsteps."
Cobb: That might work.
Arthur: Might? Were gonna need to do a little better than "might".
Eames: [turning towards him] Thank you for your contribution, Arthur.
Arthur: Forgive me for wanting a little specificity, Eames. [Eames looks confused, saying nothing] Specificity?!
Cobb: Inception's not about being specific. When we get inside his mind, we're gonna have to work with what we find.
Cobb: "I will split up my father's empire." Now, this is obviously an idea that Robert himself will choose to reject. Which is why we need to plant it deep in his subconscious. The subconscious is motivated by emotion, right? Not reason. We need to find a way to translate this into an emotional concept.
Arthur: How do you translate a business strategy into an emotion?
Cobb: That's what we're here to figure out, right. Now Robert's relationship with his father is stressed, to say the least.
Eames: Well can we run with that? We could suggest him breaking up his fathers company as a "screw you" to the old man.
Cobb: No, cause I think positive emotion trumps negative emotion every time. We all yearn for reconciliation, for catharsis. We need Robert Fischer to have a positive emotional reaction to all this.
Eames: Alright, well, try this? "My father accepts that I want to create for myself, not follow in his footsteps."
Cobb: That might work.
Arthur: Might? Were gonna need to do a little better than "might".
Eames: [turning towards him] Thank you for your contribution, Arthur.
Arthur: Forgive me for wanting a little specificity, Eames. [Eames looks confused, saying nothing] Specificity?!
Cobb: Inception's not about being specific. When we get inside his mind, we're gonna have to work with what we find.
[The team devises the strategy for the inception]
Cobb : "I will split up my father's empire." Now, this is obviously an idea that Robert himself will choose to reject. Which is why we need to plant it deep in his subconscious. The subconscious is motivated by emotion, right? Not reason. We need to find a way to translate this into an emotional concept.
Arthur : How do you translate a business strategy into an emotion?
Cobb : That's what we're here to figure out, right. Now Robert's relationship with his father is stressed, to say the least.
Eames : Well can we run with that? We could suggest him breaking up his fathers company as a "screw you" to the old man.
Cobb : No, cause I think positive emotion trumps negative emotion every time. We all yearn for reconciliation, for catharsis. We need Robert Fischer to have a positive emotional reaction to all this.
Eames : Alright, well, try this? "My father accepts that I want to create for myself, not follow in his footsteps."
Cobb : That might work.
Arthur : Might? Were gonna need to do a little better than "might".
Eames : [turning towards him] Thank you for your contribution, Arthur.
Arthur : Forgive me for wanting a little specificity, Eames. [Eames looks confused, saying nothing] Specificity?!
Cobb : Inception's not about being specific. When we get inside his mind, we're gonna have to work with what we find.
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