Kamo Yoshinori (2000), a U.S.-based sociologist, observes that American children who love Pokemon believe that Japan is a very cool nation that produces wonderful characters, imaginary worlds, and commodities. He sees in Pokemon's success a very hopeful sign that American audiences are becoming more open to Japanese cultural values and that they are changing their image of Japan from a and that is strange and workaholic to someplace that is humane and cool. Sakurai Tetsuo (2001) also reads the success of Pokemon as a sign of hopefulness in what was otherwise a decade in Japan dominated by negative occurrences. According to Sakurai, in just a couple of years Pokemon has done more for Japan's image than was accomplished up till now by Japanese literature and films or by the Japanese government's public relations initiatives abroad. Sakurai, too, describes Pokemon's global appeal in terms of it being "cool."
Kamo Yoshinori (2000), a U.S.-based sociologist, observes that American children who love Pokemon believe that Japan is a very cool nation that produces wonderful characters, imaginary worlds, and commodities. He sees in Pokemon's success a very hopeful sign that American audiences are becoming more open to Japanese cultural values and that they are changing their image of Japan from a and that is strange and workaholic to someplace that is humane and cool. Sakurai Tetsuo (2001) also reads the success of Pokemon as a sign of hopefulness in what was otherwise a decade in Japan dominated by negative occurrences. According to Sakurai, in just a couple of years Pokemon has done more for Japan's image than was accomplished up till now by Japanese literature and films or by the Japanese government's public relations initiatives abroad. Sakurai, too, describes Pokemon's global appeal in terms of it being "cool."
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